The Importance of A Multistakeholder Perspective in Mapping Stakeholders' Roles Toward City Branding Implementation

Main Article Content

Forina Lestari Melasutra Md Dali Norbani Che-Ha

Abstract

This study aims to examine the perception of multi-stakeholder in implementing city branding programs and how they can collaborate across actors to support the implementation of city branding. The importance of stakeholders in implementing city branding has been widely discussed. However, the relationship between multi-stakeholder tourism is still under-explored. Therefore, this study emphasises the importance of multi-stakeholder perceptions in determining how each stakeholder can influence campaign implementation. This study uses a qualitative method by conducting in-depth interviews with relevant stakeholders: the government, the private sector, destination management staff, tourism associations, academics, and the general public. Using the Jakarta branding campaign, Enjoy Jakarta, this study finds that several crucial factors influence the Enjoy Jakarta campaign. These factors are stakeholder collaboration, departmental coordination, public management, attraction, promotion and accessibility. This study proposes stakeholders' role mapping in improving the implementation of Enjoy Jakarta programs.

Downloads

Download data is not yet available.

Article Details

How to Cite
LESTARI, Forina; MD DALI, Melasutra; CHE-HA, Norbani. The Importance of A Multistakeholder Perspective in Mapping Stakeholders' Roles Toward City Branding Implementation. Policy & Governance Review, [S.l.], v. 6, n. 3, p. 264-281, sep. 2022. ISSN 2580-4820. Available at: <https://journal.iapa.or.id/pgr/article/view/601>. Date accessed: 03 oct. 2022. doi: https://doi.org/10.30589/pgr.v6i3.601.
Section
Articles

References

Acharya, A. (2016). Place branding research: a thematic review and future research agenda. International Review on Public and Nonprofit Marketing, 13(3), 289-317.doi:10.1007/s12208-015-0150-7

Agyeiwaah, E., McKercher, B., & Suntikul, W. (2017). Identifying core indicators of sustainable tourism: A path forward?Tourism Management Perspectives, 24, 26-33. doi:https://doi.org/10.1016/j.tmp.2017.07.005

Ahn, Y. J., Kim, I., & Lee, T. J. (2016). Exploring visitor brand citizenship behavior: The case of the 'MICE city Busan', South Korea. Journal of Destination Marketing & Management, 5(3), 249-259.

Allam, Z., & Newman, P. (2018). Redefining the Smart City: Culture, Metabolism and Governance. 1(1), 4-25.

Amore, A., & Hall, C. M. (2016). From governance to meta-governance in tourism? Re-incorporating politics, interests and values in the analysis of tourism governance. Tourism recreation research, 41(2), 109-122.

Anholt, S. (2007). What is competitive identity? In Competitive identity (pp. 1-23): Springer.

Ashworth, G., & Kavaratzis, M. (2010). Towards effective place brand management: Branding European cities and regions: Edward Elgar Publishing.

Avraham, E. (2008). Will we be safe there? Analysing strategies for altering unsafe place images. In (pp. 196-204).

Bakvis, H., & Juillet , L. (2004). The strategic management of horizontal issues: lessons in interdepartmental coordination in the Canadian government. Paper presented atthepaper for 20 th Anniversary of International Political Science Association Research Committee on the Structure and Organization of Government, Conference on Smart Practices Toward Innovation in Public Management, University of British Columbia, Vancouver.

Bichler, B. F. (2019). Designing tourism governance: The role of local residents. Journal of Destination Marketing Management,100389.

Bramwell, B., & Lane, B. (2011). Critical research on the governance of tourism and sustainability. Journal of Sustainable Tourism, 19(4-5), 411-421.

Budeanu, A., Miller, G., Moscardo, G., & Ooi, C .- S. (2016). Sustainable tourism, progress, challenges and opportunities: an introduction. Journal of Cleaner Production, 111, 285-294. doi:https://doi.org/10.1016/j.jclepro.2015.10.027

Carlisle, S., Kunc, M., Jones, E., & Tiffin, S. (2013). Supporting innovation for tourism development through multi-stakeholder approaches: Experiences from Africa. Tourism Management, 35, 59-69. doi:https://doi.org/10.1016/j.tourman.2012.05.010

Chiappa, G. D. (2013). The use of network analysis to assess relationships among stakeholders within a tourism destination: An empirical investigation on costa smeralda-gallura, italy. In (pp. 1-13).

Church, A., & Coles, T. (2006). Tourism, power and space (Vol. 7): Routledge. de Noronha, I., Andres Coca-Stefaniak, J., & Morrison, A. M. (2017). Confused branding? An exploratory study of place branding practices among place management professionals. Cities, 66, 91-98. doi:https://doi.org/10.1016/j.cities.2017.04.001

DiGaetano,A.,&Strom,E.(2003).ComparativeUrban Governance:An Integrated Approach. 38(3), 356-395. doi:10.1177/1078087402238806

Eshuis, J., Braun, E., Klijn, E. H., Zenker, S. J. E., Politics, P. C., & Space. (2018). The differential effect of various stakeholder groups in place marketing. 36(5), 916-936.

Eshuis, J., & Klijn, E.-H. (2012). Branding in governance and public management: Routledge.

Gnanapala, W. A. (2015). Tourists perception and satisfaction: Implications for destination management. American Journal of Marketing Research, 1(1), 7-19.

Gunn, C. A., & Var, T. (2002). Tourism planning: Basics, concepts, cases: Psychology Press.

Hankinson, G. (2010). Place branding research: A cross-disciplinary agenda and the views of practitioners. Place Branding & Public Diplomacy, 6(4), 300-315. doi:10.1057/ pb.2010.29

Hazime, H. (2011). From city branding to e-brands in developing countries: An approach to Qatar and Abu Dhabi. African Journal of Business Management, 5(12).

Hospers, G.-J. (2008). Governance in innovative cities and the importance of branding. Innovation, 10(2-3), 224-234.

Islam, M. W., Ruhanen, L., & Ritchie, B. W. (2018). Adaptive co-management: A novel approach to tourism destination governance? Journal of Hospitality Tourism Management, 37, 97-106.

Jamal, T., & Camargo, B. A. (2018). Tourism governance and policy: Whither justice? Tourism Management Perspectives, 25, 205-208. doi:https://doi.org/10.1016/j.tmp.2017.11.009

Joslin, R., & Müller, R. (2016). The relationship between project governance and project success. International Journal of Project Management, 34(4), 613-626.doi:https:// doi.org/10.1016/j.ijproman.2016.01.008

Kastarlak, B. I., & Barber, B. (2011). Fundamentals of planning and developing tourism: Pearson Higher Ed.

Kavaratzis, M. (2012). From “necessary evil” to necessity: stakeholders' involvement in place branding. Journal of Place Management and Development, 5(1), 7-19. doi:10.1108/17538331211209013

Kavaratzis, M. (2015). Place branding scholars and practitioners: "strangers in the night"?Journal of Place Management and Development, 8(3), 266-270.

Khirfan, L., & Momani, B. (2013). (Re)branding Amm an: A‘lived’city' svalues, image and identity. Place Branding and Public Diplomacy, 9(1), 49-65.doi:10.1057/pb.2013.1

Kolb, B. (2017). Tourism marketing for cities and towns: Using social media and branding to attract tourists: Routledge.

Kraak, A. (2011). Horizontal Coordination, Government Performance and National Planning: The Possibilities and Limits of the South African State. Politikon, 38(3), 343-365. doi:10.1080/02589346.2011.623834

Kurande , V. H ., Waage petersen, R., Toft, E., Prasad, R. J. J. o. A., & Medicine, I. (2013). Reliability studies of diagnostic methods in Indian traditional Ayurveda medicine: An overview. 4(2), 67.

Leonidou, E., Christofi, M., Vrontis, D., & Thrassou, A. (2020). An integrative framework of stakeholder engagement for innovation management and entrepreneurship development. Journal of Business Research, 119, 245-258. doi:https://doi. org/10.1016/j.jbusres.2018.11.054

Merrilees, B., Abimbola, T., Miller, D., & Herington, C. (2012). Multiple stakeholders and multiple city brand meanings. European Journal of Marketing, 46(7/8), 1032-1047. doi:10.1108/03090561211230188

Michalkó, G., Irimiás, A., & Timothy, D. J. (2015). Disappointment in tourism: Perspectives on tourism dest ination management. Tourism Management Perspectives, 16, 85-91. doi:https://doi.org/10.1016/j. tmp.2015.07.007

Moilanen, T. (2015). Challenges of city branding: A comparative study of 10 European cities. Place Branding and Public Diplomacy, 11(3), 216-225. doi:10.1057/pb.2015.6

Moscardo, G. (2 011 ). Explor ing s ocial representations of tourism planning: Issues for governance. J Journal of Sustainable Tourism, 19(4-5), 423-436.

Peters, B. G., & Pierre, J. (2012). Urban governance. In The Oxford handbook of urban politics.

Pulido-Fernández, J. I., & Pulido-Fernández, M. d. l. C. (2018). Proposal for an Indicators System of Tourism Governance at Tourism Destination Level. Social Indicators Research, 137(2), 695-743. doi:10.1007/s11205-017-1627-z

Rossi, P. H. (2004). Evaluation : a systematic approach (7th ed. ed.). Thousand Oaks, CA: Sage.

Schroeder, K. (2015). Cultural values and sustainable tourism governance in Bhutan. Sustainability (Switzerland), 7(12), 16616-16630.

Subaqin, A., Kusumadewi, T., Faqihuddin, M., Husna, A., Sedayu, A., Hariyadi, M. J. E., & ES. (2020). Rebranding effort for public and private territories in the riverbank settlement of Kampung Tridi Malang. 456(1), 012046.

Thelander, Å., & Säwe, F. (2015). The challenge of internal stakeholder support for co-creational branding strategy. Public Relations Inquiry, 4(3), 323-341. doi:10.1177/2046147x15573882